What Goes into DRC and How It’s Different From Other Copywriting

Copywriting is more than just writing things plainly and calling it a day. There are so many different aspects to copywriting, and this becomes apparent from the different niches within the field. Those who are not familiar with copywriting, consider the field a monolith, i.e., all writing is the same. But there is so much more that goes into it. […]

Formulas to Follow For Foolproof Email Copywriting

Emails aren’t just a way to communicate at work. They are a great way for businesses to reach their customers and prospects directly. Marketing emails help businesses get the word out about their new products or promotions, drive their sales, and gain new customers as part of their efforts to scale their business. The reason why marketing emails are such […]

How Google Ranks With SEO and How To Use It To Your Advantage

If you have a website for your business, then it is very likely that you have heard of the mighty SEO! Anyone working in the online space has heard of these three letters being spoken over and over again, and that’s because they guarantee you a spot at the top with Google’s search engine results pages or SERPs. But, why […]

8 SEO Tools Every Writer Should Be Using

Google has time and again reiterated why the SEO optimization of content is so important to ensure your website shows up on their results pages. They have put out multiple guidelines to make sure you have everything you need to optimize your content as best you can. Thousands of others are using these guidelines to make sure their content is […]

How to Stay Competitive in The Digital Marketing Copywriting Space

Marketing has shifted from traditional tactics to those involving technology and the Internet, and this is true for a lot of businesses. People are spending more time than ever on their phones, using it to browse the web. This has also brought about a boom in the e-commerce space. So, why wouldn’t businesses want to focus more time, energy, and […]

Digital Copywriting Bootcamp

In recent times, most copywriters want to go for digital copywriting jobs. This is because most industries have gone digital. These varying industries include medical, educational, financial, and recreational. There is no industry that doesn’t have an online footprint. So, how does a writer distinguish themselves in this ever-growing but completely saturated market? Why Are Digital Copywriting Skills So Sought […]

Why Does Direct Response Copywriting Pay So Well?

A lot goes into the craft of copywriting; it has multiple, different facets and niches, and each has its own reasoning, style, and result. One of these niches is Direct Response Copywriting (DRC), and it is one of the most highly paid positions that a copywriter can have. Emphasis is laid on it because it is not easy to do. […]