8 SEO Tools Every Writer Should Be Using


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Google has time and again reiterated why the SEO optimization of content is so important to ensure your website shows up on their results pages. They have put out multiple guidelines to make sure you have everything you need to optimize your content as best you can. Thousands of others are using these guidelines to make sure their content is the best one out there as well. So, how do you make your content stand out above the rest?

The use of SEO tools to improve your content and website ensures that Google takes notice and gives it a higher placement in the search results. These tools can help you get a leg up your competition by giving you actionable suggestions to improve your content. There are numerous free and paid tools out there to make sure your content is completely optimized. Here are our top picks for SEO tools in 2020 that could help you take your content game to the next level:

1. SEMRush

SEMRush is an all-rounder as far as SEO tools go. It has all sorts of features that can help you track metrics, optimize your keyword searches, keep tabs on paid ad campaigns, while also letting you keep a record of your organic traffic.

SEMRush is a free app with paid features to help enhance your marketing strategies. It is extremely straightforward and easy to use and has everything you could want from a marketing SEO tool all under one umbrella.

2. Yoast SEO

Yoast is a great free app and WordPress plug-in that allows you to optimize your content, meta tags, and a lot more to get the best possible viewership. If you are having trouble optimizing your content for SEO, this is the best tool to use.

By using the Yoast plug-in, you allow it to sift through your content and give you suggestions to edit your work to make it include SEO-targeting keywords. This includes all titles, meta tags, and the main content. Plus, it has a cool feature that allows you to see a snippet of how your content would appear on Google’s results pages.

3. Ubersuggest

This is probably one of the most commonly used SEO tools on the internet and for a good reason. Ever since Neil Patel acquired the website back in 2017, it has undergone many upgrades that have made it a great free SEO tool for improving content.

Ubersuggest lets you dive into what competitors in your space are doing and what’s working for them. You can also get keyword suggestions and see what people are searching for related to your industry. It’s a great free tool to have on hand, even if you are using other paid applications alongside.

4. SpyFu

This is an especially great tool if you are new to SEO copywriting and need some great tools in your corner to gain an edge over the competition. SpyFu is an effective and efficient way of finding out how many times certain keywords are being searched every month.

However, SpyFu doesn’t end its keyword optimization help just there. It also helps you see what the competition on certain keywords is, and how difficult it would be to rank with those keywords. It gives you a detailed report of keyword analytics to help you optimize your content.

5. MOZ

Moz is a great tool if you are looking for one that is constantly updated to keep up with all of Google’s plentiful algorithm updates. Moz is a paid tool that has many features to help you optimize content according to SEO guidelines. It is another app that has everything you could need under a single roof.

It will help you optimize all the pages of your website while giving you comprehensive help through a chat feature that allows you to ask any SEO or analytics-related questions. The app is very easy to use and gives you insights into competitors and suggestions for your site. It also comes with an extremely helpful toolbar, so everything you need is right there on your screen at all times.

6. Screaming Frog

Screaming Frog is an online SEO tool that works with unmatched speed. It audits entire websites in record time while giving extremely detailed reports on competition that can be used for optimizing content.

With the insights provided by Screaming Frog, you can take everything you learn from your competition and apply it in a way to make your own website better. It provides useful information like word counts, 404 errors, and H1 and title tags of your competitors; this is great information to have on hand to see what works and what doesn’t.

7. Ahrefs

This tool is one of the most recommended ones by SEO experts. It is known as one of the best site auditing SEO tools on the internet, especially since it is the second largest website crawler after Google itself. The 3-in-1 crawling tool allows you to see organic traffic, paid traffic, and backlinks all in one place.

Using the keyword explorer on Ahrefs is as simple as entering your website’s URL and adding the keywords you want to search and track. Unlike most other SEO tools, Ahrefs includes 100 different countries rather than just the US market when it searches for results.

8. Serpstat

Serpstat comes in a free and paid version, but the free version is good enough to use for personal and smaller websites, while the upgrades on the paid version are recommended for bigger businesses. It is a way to keep an eye on organic traffic, keywords, and backlinks, as well as other essential data that will help you optimize your site.

The reason for this tool is to improve your stand on Google’s search engine result pages by giving you actionable suggestions on how to improve the way your website looks to visitors and how it shows up on these pages.

There are tons of other great apps and internet tools to help your website reach great heights. Whether you need insights on competition or simply want to search up the best keywords to use for your space, you can find it all with these tools we have suggested. Here’s to optimal content so you can rank high on Google’s result pages!

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