Why Your Opening Needs to Be Strong & How to Do It

An 800-word article will take a reader somewhere between 2.7 to 3 minutes to go through – slightly more if they’re slow readers. Out of those few minutes, you have just a couple of seconds to make your mark. And that is where a strong introduction comes into play. Attention spans are getting shorter and shorter every year because of […]

Why Your “About” Page Is so Important, and How To Write it

On every website you visit, you are going to notice a tab feature on the landing page that will take you to the “About Us” or “About Me” page. This page contains information on anything and everything to do with the business or the individual that owns the website. But, why should a website owner bother adding this page? Does […]