Pictures are like the soul food for our eyes when going through an article, but videos offer much more engagement than images; unless the competition is between a low-quality video vs an infographic. Blogging is a science, and the debate of images vs. videos is like the algebra in every science.
Yes, the subject can do without using x or y as a variable or using integration and differentiation, but it just isn’t complete without them. Imagine studying physics without the ever-famous e = mc2. The same goes for writing a blog without images or videos. There is nothing contributing to improving the UI or UX of your website in that case.
But which is better? How can you increase audience engagement on your blog with one or the other, and which one would be better integrated into your blog post?
Here, we shall discuss exactly that and what you can do to use both these media forms effectively to make a visually pleasing blog post that lets you get the message across.
But First Things First; How Do People Read a Blog?
Even veteran writers sometimes have difficulty engaging their audience or writing a blog that people will read through. Remember, no one reads a blog word for word. Furthermore, reading for the sake of reading is no longer a thing. People read to learn now.
Furthermore, research has shown that as the length of an article increases, the interest level decreases. If you put reading time into words, that’s roughly 1,400-1,600 words. But, again, research has shown that people don’t really read every word anymore. They skim.
So, if people are skimming content, how do you send your message across?
The answer is “by using visuals.”
Unfortunately, getting a custom image created every time you need to write a blog can get rather expensive. In our next blog, we’ll explain how you can create custom images on your own without having to pay an expensive designer.
Whether you use stock or custom images, or videos from your YouTube page, you’re going to get more engagement regardless. Yes, even stock images work that you take from royalty-free image sites! Just make sure you remember to credit the artist whose image you are using.
Visuals are also a very helpful tool in terms of breaking down content, thus giving readers a ‘break’ in the middle of the blog.
Now, to the image vs. video debate.
Images Vs Videos – Which Is Better to Enhance Your Blog Post?
If we’re to summarize it; both videos and images have their pros and cons. While people are moving more towards videos than images, but depending on what your goal of adding visual elements is in your blog post, the perfect choice may differ.
But yes, you can use both too.
Where videos offer much better engagement and ROI, using too many videos doesn’t just not give your readers a break, they actually end up breaking the flow. On the other hand, more images don’t necessarily lead to a broken flow, assuming your UX and UI remains user-friendly.
That was a rough summary. Now to get into details.
Telling a Story
This is a time-old adage that almost every living person has heard of. However, this is changing now. The idea of this adage was that instead of explaining something, you can just show them a picture and they’ll understand.
Newer ways of consuming content begs to differ, though. Today, people like to see the subject live, and if they can’t see it live, they’d like to see what it looks like in motion. Although videos can be edited and tweaked as well, photos can be manipulated much more, so people are starting to trust videos more.
This stands to reason that people now prefer looking at a video rather than taking their time to deduce what a picture means. Using a video in your blog to tell a story may very well be the perfect way to save a lot of efforts!
Stationary Is More Uniform
The problem with using videos in your blog is that people have to actually pause and take the time to watch a video. As we mentioned above, an average reader gives only 7 minutes to an article. If your article is 1,500 words and you include a 4-minute video in your blog, the chances of people seeing your video or resuming the read after they’ve watched it decrease significantly.
Images, on the other hand, are stationary and more often than not, used to improve the general aesthetic of your blog. People look at them, see that they’re nice images, and continue reading. If people spend the time to look at an image in-depth, resuming is much easier, since it doesn’t break the flow. You want people to remember what you’re telling them; which is much easier with images if words are your strong suit.
Quality & Uniqueness
Content – whether it’s written, in the form of an image or video – needs to be original and unique, that much is no secret. However, it is important to remember that in today’s age, achieving 100% uniqueness is near-impossible.
There is bound to be an article similar to what you’re writing, or at least on the same subject. Similarly, there is a very plausible possibility that the video you’re creating will also have been created by someone else.
Infographics, on the other hand, are not that famous.
Out of the three things, designing an infographic is by far the most difficult thing you can do. Yes, the topic may be covered, but even if you’re presenting the same facts and figures in your infographic but are presenting it in a unique and appealing manner, you just enhanced your blog post much better than you could with a video.
An image can help make your blog post unique much better than a video. Remember, every reader will look at the image you post, but not every reader will actually play the video you posted in your blog.
Content is still king, yes, but the images you include in your blog are the jewels in the king’s crown. Without those jewels, the crown just looks… bland. Video, on the other hand, is the king’s staff. If it’s there, it looks nothing short of sexy, but if it’s not, nothing’s really missing.
The idea is to enhance your blog post visually along with improving the user experience on your blog. The improved UI/UX makes for a much more pleasing experience; something that is bound to help you take your blog post to the next level.