When someone visits your website, the first few milliseconds make a world of difference between deciding to click on the “back” button or check out what you have to offer. Yes, that’s right. It takes milliseconds for visitors to bounce out of your website if they don’t like it immediately.
Your website’s homepage is the critical point for whether visitors will interact with your website. Since it is the first page most of your visitors will see, it is the most important page for grabbing their attention and quickly helping them understand that you have what they are looking for.
Excellent visual elements on any web page do the job of making them stay those vital milliseconds and explore what you’ve written. Beyond that, you need excellent copywriting that can make your homepage stick.
If your homepage lacks the facts or if your copywriting is confusing for your visitors, you can find your website’s visitors clicking away to another website before they even get the chance to know you. We have some actionable tips from professional copywriters that can help you understand how to make your homepage more interesting.
1. Keep it Clear and Concise
The average attention span of today’s internet users is quite short. Your homepage copy needs to get to the point, or you can risk losing your reader’s interest. Do not waste too much time trying to give extensive details and background. You need to be concise, clear, and impactful.
Tell your visitor what your website is all about from the get-go. Focused and concise copywriting on your homepage copy can be as much as 300 words. This should give you enough room to mention the most valuable benefits you offer to your visitors and cover the keywords to help you rank.
You can leave the detailed explanations and backgrounds for other pages within the website. The length of your homepage copy can vary depending on what you want your visitors to accomplish on the page, the information they require to take necessary action, or how aware they are about solutions for the problems they have.
2. Make Intelligent Use of Keywords
Search engines use keywords that people search to determine where they may place your website in their search results. You want to make sure that you use the right keywords that your prospective clients/visitors might search for. You are offering your visitors a solution to their problems. You need to use the right words on your homepage to help them find it.
Conduct comprehensive keyword research regarding relevant keywords for your industry or niche. Learn how to rank for your keywords and use them intelligently in your web copywriting. Ideally, you should target keywords with high search volumes.
3. Write from Their Perspective
You cannot cater to your visitors if you do not see things how they do. Consider your visitor’s perspective when you’re writing the homepage copy, and that will help you write an effective copy.
When someone visits a website, they wonder, “What’s in it for me?”
The corporate history, the lengthy backstory, and other details are secondary or tertiary concerns for your customers. They will likely want to learn more later on, but the immediate need is to understand how your website offers them value.
4. Focus on Benefits, Not Just Features
Imagine reading the statement, “This computer is very fast.” and compare that to reading a statement like, “The fast processing time of this computer will increase your productivity by 40%.”
Instead of merely giving them information about the generalized features, you should let your readers know how to benefit from it. Giving them useful facts that hold meaning for them is much better than presenting information that seems like fluff. You can add testimonials from happy customers to support your claims. That is also a relevant fact that can compel your readers to take action.
The features of a product help you do something, but the benefits tell you how the product helps you. That is easier to understand as a customer.
5. Talk to Your Readers
Adding that vital human touch to your copywriting is one of the best ways to make your homepage more interesting. People are more likely to interact with your business when you are addressing them directly as you talk about their needs and the solutions you can provide. Concise and clear copywriting that is also conversational and friendly can be more effective than a dry and boring copy.
Web copywriting is not about showing off your literary genius. Instead of using the most complicated words you know, you should keep it simple and clear. Adding the terms “you” and “your” can help you add a personal touch to the homepage copy that makes your readers feel like you are addressing them one-on-one.
6. A Little Enthusiasm can Help
Modern internet users are savvier today, but they are not very trusting of everything they find on the internet.
If you want to write a compelling copy for your homepage, your readers should find you a little enthusiastic. A few statements that can add a little spunk to your copywriting can go a long way in establishing a connection with your visitors.
While we’re on that note, you should remember not to go overboard with how excited you sound. Using a plethora of exclamation marks, bold, italic, or even italicized and bold writing can throw them off. Use eye-catching techniques that are more subtle. Over exaggerating can make you lose their trust.
7. Proofread, Proofread, Proofread
Lastly, nothing is going to drive more traffic away and shunning you on the internet than a lack of correct grammar and a lot of typos. It is not uncommon to find web copies that have grammatical, spelling, and punctuation mistakes. However, that does not count as an excuse to make these mistakes.
There is nothing that takes away more from your professionalism than misspelling words or incorrectly using sentences that don’t fit. Proofreading is not just a recommendation. It is the most critical part of writing an effective copy to make your homepage more interesting.
If you’re not confident about your command of the language, you should entrust proofreading to a coworker or friend who is more vigilant. They might catch some things you missed and correct them for you.
We hope these tips for writing an effective copy can help you make your homepage more interesting. If you feel like we’ve missed out on something, or think that you could add more tips into the mix, do let us know in the comments below!