Creating a Roundup Blog Post — What Is It & How to Write One


One of the most SEO-friendly blog posts you can publish are roundup blog posts. They are not only a great source of information for your readers, but also to place you as the subject matter expert. A good roundup blog post has the potential of generating traffic much quicker than regular blog posts, even long-forms.

However, just like anything else, add in too much sugar and you might end up making it a bit too sweet! Similarly, too many roundup blog posts and you might end up showing your audiences that you yourself don’t have any opinion to share! That’s dangerous, and not to mention reckless.

In this 6-minute read, you will learn what roundup blog posts are and how to create the perfect one for your blog.

But before we get into it, what are roundup blogs?

Roundup Blog Posts – What Are They?

The short answer; it’s a compilation of expert opinions on a specific subject matter or question.

They are basically ‘roundups’ of content, opinion or discussions for those readers who are in a hurry and therefore can’t stick around to read a 2500 or 3000+ word article. They summarize the market sentiment, expert opinions and more in one, short article.

The best thing about these blog posts for you, the writer, is more traffic and relationships with other experts. On the other hand, for your audience, the best thing is that they can find a lot of information under one digital roof.

Although the category is very broad and there are many different types of roundup blog posts, the simplest example I can give you are topics like,

If you’re wondering what makes roundup blog posts so great, you’re not the only one. Even I had the same question at the start. However, after posting, you will notice that the readership of your blog will increase.

This is mostly because you might not be as well-known in the industry or your platform may not have enough traction as it is, but if you post a roundup blog post with subject matter experts and their opinions, a bit of their following also reads your blog. Even if it is just for them, you get a chance to convert their audience as well.

Creating the Perfect Roundup Blog Post

Step 1: Choose a Topic – A Question

The key to finding a subject that your audience (and theirs) would love to read about. Are you writing about space? How about writing about the new Mars mission? List of probes we sent? You simply need to pick the right question – one that talks to them on a personal level and connects via pain points.

Try starting with a question or any other introduction that piques their interest.

Step 2: Find Experts

This is where your mailing list comes in handy – or if they’re not on your mailing list, your ability to write the perfect email. Compile a list of a few experts and send them an email. As a general rule, try emailing at least 15 so that you can get a response from 10. Among those 10, 5 or 7 will accept your offer.

However, don’t ask 50 experts at once, either. Email in batches. If too many respond, you can’t risk not including an expert who answered to your roundup blog post!

Simply Google your niche and find other roundup blog posts. Note the names and emails of experts who participated, and email those who you would say would be the right experts for you. Choose more than you need, but email only a few at a time.

Step 3: Getting Their Answers

Once experts agree to help you with your roundup blog post, it’s time to start working. Either send them questions via email, or do yourself and them a favor and create a Google Form. Include at least the following;

  • Their name and designation (don’t make the designation compulsory)
  • Twitter account/handle
  • Website
  • Their bio
  • The question and their opinion on the fact

Make sure you give them plenty of time. A week or two should be enough unless an expert specifically asks for more time. Once you have your answers, don’t ghost on your experts. Thank them and give them an idea of when you are going to publish the post.

Step 4: Write

Now, it’s time to do your thing. Start writing as you would, except when including expert opinions for every expert, include:

  • A head shot (take their permission to use it first)
  • Their Twitter account/handle and website address
  • Their answer
  • A bio

Step 5: Let Your Experts Know

This is an optional, but very, very important step. I do not recommend skipping this step, as it would just damage your relationship with experts. Once your post is published and live, grab the link and send the experts an email.

Again, thank them for their participation and send them the link to your roundup blog post. Although this goes without saying, do mention that if they have any issues with what you wrote or the presentation, they can let you know.

Final Step: Sit Back & Relax

You’re done with the hard part; now it’s time to reap the benefits. You’ll be amazed at the increase in traffic you can experience because of roundup blog posts. Not only are they preferred by your audience, but Google also ranks such posts higher. This is because Google now focuses on E.A.Ting.

This means Expertise, Authoritativeness and Trustworthiness; all three of which Roundup blog posts cover!

I hope this guide helps you create the perfect roundup blog post and take your blog to the skies. If you have any questions, concerns or simply want to say hi, don’t hesitate to get in touch with me via the comment section below!

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