How to Write in a Conversational Tone

Your Language teacher in high school probably taught you how to write in a formal tone. Well, so did mine. The conversational tone has become the language of business. If you want your audience to quickly click through your emails or read your post, you have to break some grammar rules and make your writing conversational. People get pretty busy […]

Creating a Mailing List for Your Blog – Staying Close to Your Readers

When asked, most marketers preferred content marketing over all else, showing how effective blogging is as a content strategy. Whether you’re promoting a product or a service, or simply looking to promote your new blog and get more readership; content is king. What follows soon after is email marketing. Here is a graph illustrating our point. As you can see, […]

Formulas to Follow For Foolproof Email Copywriting

Emails aren’t just a way to communicate at work. They are a great way for businesses to reach their customers and prospects directly. Marketing emails help businesses get the word out about their new products or promotions, drive their sales, and gain new customers as part of their efforts to scale their business. The reason why marketing emails are such […]

8 Tips to Write the Perfect Marketing Emails

Marketing emails have become a popular way to reach a wide audience in one swoop. Emails are also an easy way to track conversion rates because readers often follow CTAs within the email to whatever is being sold. If you want your marketing emails to be successful, follow these simple tips to get your copy to be the best it […]