Converting Your Blog Into a Video Blog — Converting Writing Talent Into Video
If content is king, video content is next in line for the throne. This is because when it comes to finding the most effective type of content for audiences in a hurry, videos present a much clearer and more lucrative option. After all, YouTube videos have become such a lucrative means of earning for a reason.
Videos drive a 157% increase in traffic because of how easy to consume them are. YouTube is one of the biggest video hosting platforms out there, and it still continues to grow as content creators become more and more creative with what they produce.
In a future article, we’ll discuss whether shifting from blogging to vlogging is a good idea or not but here, you will learn how to make your own videos for your blog quickly and easily!
One of the biggest challenges marketers and bloggers used to face when it comes to making a video blog was the fact that videos took a lot of time to make. From shooting to animation and voice overs, all the way to post-processing; it all used to be a rather painstaking task.
However, if you simply Google ‘converting blog into a video’ today, you’ll find that there are numerous platforms out there that offer quick and easy solutions to your video-making needs. We’ll discuss one such avenue today in hopes of helping you make the best video for your blog; and easily.
There are many options that you can choose to go with.
Converting Article to Video Manually
The first option that you can go for to make a video for your blog manually. You will have to download a video editing software for this and perhaps even learn about the intricacies involved in making a sparkling video out of your blog with it.
There are many software that you can use for this, such as:
- Adobe Premiere Pro
- Adobe After Effects
- Final Cut Pro, and more
The easiest option here is to use a screen recording software and record your blog while you narrate or explain it. You can either include the voiceover as you record your screen or record it separately and add it afterwards.
There is also the option of using Microsoft PowerPoint for this.
Once the base version of your video is complete, you can move on to adding your blog’s elements into the mix. This should include at least your brand’s logo, apart from other assets. Where applicable, include graphs and charts, because the whole idea of making a video for your blog or converting your blog into a vlog is to make it more consumable.
Try to use as many infographics as possible, because those are the pinnacle of all things content for both, engagement and conversion.
The problem with this approach is that this is a very painstaking task and the final video you get might not be as polished as the one you’ll get by other means; not to mention the long training and learning process involved.
Hiring Help – Freelancers
If making a video out of a blog isn’t something that you are willing to do yourself, you have the option of hiring freelancers as well. These are cost-effective solutions (compared to hiring agencies), but if you stay on this route long enough, chances are that you’ll end up spending more than you make.
Plus, there is a certain degree of uncertainty involved with freelancers as well. Freelancers are known for their late deliverables and varying results. They work on a project basis and you don’t really have much control over how they work on each video; both, in terms of the pace and finances. If you continue paying for every video you get made, you will end up having to pay a lot for much less return.
Using Online Tools – Adobe Spark
The third option; and one that I recommend you go with is using online video making tools. There is a lot of talk out there for a handful of online video resources such as:
- Easy VSL, and more.
My personal favorite is Adobe Spark, though. This online video making platform adopts almost all the principles that you’d find in its paid counterparts (Adobe Premiere Pro and Adobe AfterEffects) and compiles it all on one, convenient online platform.
It is best suited for making small clips, though, so keep that in mind. It’s free, and considering the tools you get in return, we believe this is a good deal. It lets you create potentially anything when you’re trying to convert your blog into a video blog, such as videos, photos, texts, voiceovers and a number of free assets to use. All you have to do is sign up.
Converting Blog Into Vlog With Adobe Spark
After you’ve signed up, Adobe will give you the option of choosing whether you want to make a new post, page or video. In this article, we will only discuss the video aspect of this platform. For reference, the post you can make is similar to social media posts while the page acts like a webpage.
Click on the video icon to begin.
You will be redirected to a page that will ask you to pick a story template. You can either choose the one you like or simply create your own from scratch. You will also see a textbox to write your title above. If you don’t have a concrete idea about the title yet, you can add one later on as well. Try to use keywords in the title, if possible, for SEO purposes.
Choosing a Theme
Once you have chosen a template or have made up your mind to create your own template, it’s time to choose a theme for your video. We recommend you adopt a theme that matches your blog’s current aesthetic.
The three options you’ll find are:
We recommend you start out with the slideshow option since this is rather straightforward and familiar. You’re just starting out, so it’s best you don’t risk it.
Remember, you can change the theme at any time.
On this page, you also have the option to add music and edit the layout of your video. If you’ve chosen an existing template, remember to tweak the layout according to your content.
Once you have selected and edited your blog video’s layout, choose a background picture that matches the overall gist of your article. To do so, click on the small “+” icon on the left side of your title. You will get a popup that asks whether you want to add a video in the background, photo or delete the current background.
By choosing a “photo,” you will get a list of options about where you want to import a photo from. I recommend that you give Adobe Spark’s own gallery a chance and browse through what it has to offer. You’d be surprised at the number of high quality photos in there!
The same goes for if you’re trying to add a video into the mix. You can choose a 30-second long video in mp4 or mv4 format. Once uploaded, you’ll see a mini editor that lets you crop and cut the video to choose the best bits!
Setting the Scene
The thing that most videographers and editors find most tiresome is when you have to sort the different scenes included in your video, and sync them with the voice over. Adobe Spark makes this task easier with the help of its Scene selector (slide sorter) that you can find at the bottom. Rearranging everything is as simple as a click and drag!
If you’d like to add any more scenes, click on the “+” slide. By default, when you press the + button, a new scene will be added right after the selected slide. To properly set the scene, you will have to edit the layout of each slide as well.
To do so, click on the layout tab above. You’ll find several options to choose from here.
- Full Screen + Thing: This is the best layout for your title screen.
- One Thing: In this layout, you can add just one thing into the scene (text or photo).
- One Thing + Caption: Here, you can add a cartoon to the photo, icon or text you add.
- Two Things: You get more space to add more content. Here is where you truly get to convert your blog into a vlog. Add text and photos both to give each scene more impact.
In each scene, you will find a “+” sign at the bottom of your scene where you can add the ‘thing’. This can be a video, photo, icon or text. Whatever you want to add, just select the option and you’re good to go. You can type or paste anything on the scene. As you type more, the font size will automatically adjust itself.
If you’re looking to add an “icon,” though, you’ll find that when you click on the option, a search palette will appear. As soon as you start typing, you will start seeing options. Remember, an icon is also considered to be a ‘thing’, so make good use of your space.
Cleaning Up – Finalizing the Video
And just like that, you’re near the end. Now it’s time to give your video the finishing touches. If you play the video right now, you’ll see that everything is rather polished. If you have added music, it will play rather softly in the background.
However, if you’re looking to add a voice over, you’ll see a red microphone icon at the bottom. Plug in the best microphone you have, turn off your fan and click on the button when ready. Speak as you’d speak when conversing with a friend or family member.
We recommend you not just keep reading the text on screen, but explaining it. Speaking of which, try to insert text in the form of bullet points and not to overload the scene with blocks of text. Once you are done, release the microphone icon. Adobe Spark will let you listen to what you recorded once you’re done.
If the video is rather long, try to break your voice over into different parts. If you have also added music into the mix (something that I wholeheartedly recommend, by the way), make sure your music isn’t too loud. Try to use headphones to judge the volume levels. Remember, more than 87% of consumers use headphones when listening to music or watching videos.
You can either use your own music (try to keep it royalty-free) or scroll through the list provided by Adobe Spark.
And you’re done!
That’s all it takes to make a polished video with the help of Adobe Spark! Just preview your video, give it a onceover, check all the text, photos and listen to your voice over. I would suggest that you have someone else see your video before you make any amends (other than typos or mistakes), because at the end of the day, you are your own worst critic!
You’ll find a “Preview” button at the top along with the share button. Make sure all the transitions and elements are working properly before you publish it. To publish, just click on the share button. Since you’re converting your blog into a video, chances are that your flow won’t be as smooth as a video’s should be. So take your time and edit. Remember, videos need to be more fluent and big words are a big no-no.
If you decide your video needs some changes after you’ve published it, remember to re-share it.
And that’s it! This is my guide to converting your blog into a video blog quickly and effectively. If you have any questions with regards to what I wrote or would like to share your two cents, let me know down in the comments!